Published 18 August 2026 · All pricing below was read directly from HubSpot’s own pricing pages on 18 August 2026 and is quoted in USD.
How we researched this: Every figure in this article was taken from HubSpot’s official pricing pages (Marketing, Sales and Service) on 18 August 2026, including the prices shown under both the “Pay Monthly” and “Pay Annually” billing toggles. We have not run structured hands-on testing of these plans, and nothing below is presented as personal experience or as a quote from HubSpot sales. Software pricing changes often — check the vendor page before you buy, and treat any figure older than a few weeks as unverified.
The short answer
HubSpot has a genuinely free tier, a cheap Starter tier that is currently discounted, and then a very large jump to Professional. The number on the pricing card is rarely the number you pay, because HubSpot bills on three separate meters — seats, marketing contacts and HubSpot Credits — and adds a mandatory one-time onboarding fee on Professional and Enterprise.
As displayed on 18 August 2026, billed annually:
- Free: $0/mo, up to 2 users
- Starter (any hub): $7/mo/seat promotional, against a standard rate of $20/mo/seat
- Marketing Hub Professional: $800/mo promotional (standard $890/mo), includes 3 Core Seats, plus a required one-time $3,000 onboarding fee
- Sales or Service Hub Professional: $90/mo/seat promotional (standard $100/mo/seat), plus a required one-time $1,500 onboarding fee
- Marketing Hub Enterprise: $3,600/mo, includes 5 Core Seats, plus a required one-time $7,000 onboarding fee
- Sales or Service Hub Enterprise: $150/mo/seat, plus a required one-time $3,500 onboarding fee
Why HubSpot pricing is hard to read
Most CRM pricing pages have one variable: how many people use it. HubSpot has four, and they move independently.
- Core Seats — how many people can log in and work.
- Marketing contacts — how many people you are allowed to email or advertise to. This is separate from how many contacts you can store.
- HubSpot Credits — a consumption meter that powers HubSpot’s AI agents.
- Onboarding — a one-time fee, charged automatically on Professional and Enterprise.
A quote that looks like “$800 a month” can land as a five-figure first-year commitment once seats, contacts and onboarding are added. None of this is hidden — it is all printed on HubSpot’s pricing pages — but it is spread across cards, footnotes and FAQ accordions.
Marketing Hub pricing
| Plan | Billed annually | Commit monthly | What is included | Required onboarding |
|---|---|---|---|---|
| Free | $0/mo | $0/mo | Up to 2 users | None |
| Starter | $7/mo/seat (standard $20) | $10/mo/seat (standard $20) | 1,000 marketing contacts · 500 credits | None |
| Professional | $800/mo (standard $890) | $890/mo | 3 Core Seats, extra from $45/mo · 2,000 marketing contacts · 3,000 credits | $3,000 one-time |
| Enterprise | $3,600/mo | — | 5 Core Seats, extra from $75/mo · 10,000 marketing contacts · 5,000 credits | $7,000 one-time |
Under the “commit monthly” toggle, Professional’s additional Core Seats are listed at $50/mo rather than $45/mo. Enterprise is quoted on an annual basis only, with a “Talk to Sales” button rather than a checkout link.
Sales Hub and Service Hub pricing
These two hubs are priced identically to each other and, unlike Marketing Hub, they are priced per seat all the way up.
| Plan | Billed annually | Commit monthly | Credits | Required onboarding |
|---|---|---|---|---|
| Free | $0/mo, up to 2 users | $0/mo | — | None |
| Starter | $7/mo/seat (standard $20) | $10/mo/seat (standard $20) | 500 | None |
| Professional | $90/mo/seat (standard $100) | $100/mo/seat | 3,000 | $1,500 one-time |
| Enterprise | $150/mo/seat | — | 5,000 | $3,500 one-time |
The Sales Hub page also carried a bundle offer on the date we checked: buy Sales Hub and get Revenue Hub Professional at $57/mo/seat (listed as reduced from $95/mo/seat) or Revenue Hub Enterprise at $98/mo/seat (from $140/mo/seat), billed annually, for new Sales Hub and Revenue Hub customers only. The Service Hub page carried a different offer — 14 days of unrestricted Customer Agent access when you buy at least one Service Professional or Enterprise seat.
The $7 price is a promotion, not the standard rate
This is the single most misreported fact about HubSpot pricing right now. On the date we checked, every Starter card showed $7/mo/seat with $20/mo/seat struck through, beneath a banner reading “Save up to 65% on Starter — new customers only, select offers available for a limited time.”
Two things follow. First, $20/mo/seat is the rate to plan around, because promotional pricing for new customers is by definition not the renewal rate. HubSpot’s pricing page does not state what happens at renewal, so we cannot tell you — ask before you sign. Second, the discount is not uniform across billing terms: annual commitment showed $7/mo/seat while monthly commitment showed $10/mo/seat. The same pattern applies at Professional, where annual showed $800/mo against a standard $890/mo.
If you see a review quoting $15, $18 or $45 per seat for Starter, it is describing an older price structure. HubSpot has changed both its packaging and its naming more than once in recent years, which is why we date every figure we publish.
Onboarding is mandatory above Starter
HubSpot’s own FAQ is unambiguous: when you purchase Professional or Enterprise, you are automatically charged for onboarding. It is not an upsell you can decline at checkout.
- Marketing Hub Professional: $3,000 one-time
- Marketing Hub Enterprise: $7,000 one-time
- Sales or Service Hub Professional: $1,500 one-time
- Sales or Service Hub Enterprise: $3,500 one-time
Starter requires no onboarding fee, though HubSpot offers paid Inbound Consulting separately.
Marketing contacts: the meter people miss
HubSpot separates storing a contact from marketing to one. Non-marketing contacts sit in the CRM free, up to a stated ceiling of 15 million total contacts. Marketing contacts — the ones you can send marketing email or serve ads to — count against a paid tier.
Included allowances are 1,000 on Starter, 2,000 on Professional and 10,000 on Enterprise. You can buy more at any time, and you can flip individual contacts between marketing and non-marketing status, with changes applied once a month.
One clause deserves attention before you commit: HubSpot states that once you select a contact tier, you cannot downgrade to a lower tier until your contract renews. A seasonal spike in list size can therefore become a fixed cost for the remainder of your term.
Your email send limit is derived from the same number: 5x your marketing contact tier per calendar month on Starter, 10x on Professional, and 20x on Enterprise. A Starter account with 1,000 marketing contacts is capped at 5,000 marketing emails a month, not unlimited sending.
HubSpot Credits
Credits are the newest meter and the one with the least public benchmarking. They power HubSpot’s AI agents, and the pricing page lists them at $9.00 per 1,000 credits when you pay annually, with an included allowance of 500 on Starter, 3,000 on Professional and 5,000 on Enterprise.
The published burn rates give you a sense of scale:
- Customer Agent: 50 credits per conversation resolved (Professional and above)
- Prospecting Agent: 100 credits per recommended outreach for one lead (Starter and above)
- Data Agent: 10 credits per smart properties run (Starter and above)
At those rates, a Professional plan’s 3,000 included credits covers roughly 60 Customer Agent resolutions or 30 Prospecting Agent outreach recommendations per month before you start buying more. If AI agents are central to your plan, model this line separately rather than treating credits as a rounding error.
Core Seats are priced at your highest tier
A detail buried in the FAQ that materially changes multi-hub budgets: all Core Seats in an account are priced at the highest subscription level across your products. HubSpot’s own example is a customer on Marketing Hub Professional and Sales Hub Enterprise — their seats price at Enterprise.
If you are tempted to add one Enterprise hub to an otherwise Professional account, price the whole seat count at Enterprise before you decide.
What a realistic first year looks like
The arithmetic below is ours, built from the list prices above at the annual rates displayed on 18 August 2026. These are not quotes from HubSpot, and they exclude tax and any negotiated discount.
Two-person startup, free tier: $0. HubSpot’s free CRM is a real product, not a trial — we covered what it does and does not include in our HubSpot CRM review.
Three-person team on Starter, annual: 3 x $7 = $21/mo, or $252 for the year at the promotional rate. At the standard $20/mo/seat rate that becomes $60/mo, or $720 for the year — the number worth budgeting.
Five-person marketing team on Marketing Hub Professional, annual: $800/mo base (3 Core Seats included) plus 2 additional seats at $45/mo = $890/mo. Twelve months is $10,680, plus the mandatory $3,000 onboarding, for a first-year total of $13,680. At the standard $890 base and $50 seats, the same team costs $990/mo, or $14,880 in year one.
Ten-seat sales team on Sales Hub Professional, annual: 10 x $90 = $900/mo, or $10,800 for the year, plus $1,500 onboarding, for a first-year total of $12,300.
Note how the jump behaves. Moving a five-person marketing team from Starter to Professional is not a step from $35/mo to $800/mo — it is a step from a few hundred dollars a year to roughly fourteen thousand.
Add-ons worth knowing about
HubSpot AEO, which reports how a brand appears in AI answer engines, is listed at $50/mo, or $45/mo paid annually, covering 25 tracked prompts across three answer engines daily, with a 28-day trial. HubSpot states it is also included in Marketing Hub Professional and Enterprise — so if you are already on those tiers, do not buy it separately.
Who each tier actually fits
- Free — up to two users who need a contact database, deal pipeline and basic email. Genuinely usable indefinitely.
- Starter — small teams who have outgrown spreadsheets and want higher limits and branding removed. The promotional rate makes it inexpensive to try; plan around the standard rate.
- Professional — teams with a defined marketing or sales process, budget authority, and someone whose job includes running the system. The onboarding fee is a fair signal of the setup effort involved.
- Enterprise — organisations that need governance, permissioning and custom objects, and that have already outgrown Professional reporting.
The gap between Starter and Professional is where most buyers get stuck. If you need one or two Professional features and nothing else, price a point solution alongside HubSpot Starter before committing to the jump — several of the alternatives we track are covered in our roundup of the best SaaS tools for small business. We also compare HubSpot directly against five rivals on verified price structure in our best CRM for small business guide.
What we could not verify
- HubSpot does not publish a per-block price for additional marketing contacts on its pricing pages, only that more can be purchased.
- The pages do not state what promotional Starter and Professional rates renew at. We are not going to guess.
- All figures are the USD prices shown to a US visitor. HubSpot offers a currency selector, and regional pricing may differ.
- We have not conducted structured hands-on testing of Professional or Enterprise, and make no claims about performance, support quality or ease of setup based on personal use.
Sources
- HubSpot Marketing Hub pricing — hubspot.com/pricing/marketing, accessed 18 August 2026
- HubSpot Sales Hub pricing — hubspot.com/pricing/sales, accessed 18 August 2026
- HubSpot Service Hub pricing — hubspot.com/pricing/service, accessed 18 August 2026
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